EMPLOYER

eCommerce Women’s Fashion

ROLE

Digital Marketing & Design Coordinator, Email Marketing, Reporting & Market Analysis, Content Assist & Graphic Design

Manage marketing campaigns for promotions and product launches across digital and direct channels. Work collaboratively across departments for cohesive communication and goals to deliver results. Enhanced our email marketing channel through targeted segmentation and A/B testing to increase customer retention. Report on weekly marketing results and competitor analysis to monitor trends and improve channel activity.

How this was achieved this: implementation of weekly reporting and data tracking, revising compliance and promotion legalities. Analyse customer-data to understand our audience and target-demographic, based on their purchase behaviour, preferred marketing channels, and interests.