EMPLOYER

Saddlery

ROLE

Marketing Specialist, Social Media Management, Email Marketing, Marketing Analyst, Content Shoots, Event Planning & Retail Store Launches.

Family-owned Saddlery, lead and managed the marketing channels for the B2C. Actively worked on projects within the scope of graphic design, media and digital content creation, ensuring brand guidelines are adhered to and consistent across all active channels and brand touch-points. Aided in growth for the business through in-depth marketing reporting and analysis to determine competitor activity, sales data and marketing campaign performance.

How this was achieved: Targeted campaigns to reach new audiences, formulated an omni-channel approach, unified the in-direct and direct marketing efforts, performed testing on marketing campaigns and targeted audience based on behaviour and shopping habits around seasonal trends.